In a beauty world brimming with sparkly promises and suspiciously perfect pores, Indē Wild isn’t just another buzzy brand crowding your Instagram feed. It’s a movement. A revolution wrapped in turmeric, bottled in glass and powered by something a little rarer in this industry—authenticity.
Founded by Diipa Büller-Khosla, a global fashion and beauty influencer turned beauty brand CEO (and low-key power player), Indē Wild is where ancient Ayurvedic wisdom gets a lab coat makeover. The mission? Simple: create conscious, clinically backed products that actually work—especially for melanin-rich skin—without selling out on culture or transparency. We love a woman who knows her roots and her retinoids.
The Glow-Up Philosophy: Ayurvedistry
This isn’t just your grandma’s Haldi face pack (though she was onto something, bless her).
Ayurvedistry, the brand’s signature approach, is what happens when ancient Indian skincare rituals and modern biochemistry swipe right on each other. It’s holistic, high-performing, and refreshingly hype-free.
Skincare, But Make It Essential:
Instead of flooding your bathroom shelf with 57 half-used products, Indē Wild serves just what you need:
- AM Sunrise Glow Serum – 15% Vitamin C meets ashwagandha, turmeric, and hyaluronic acid. Hello, glow, goodbye dullness.
- PM Sunset Restore Serum—Featuring 1% bakuchiol (a gentler retinol alt), saffron, amla, and squalane. Basically, beauty sleep in a bottle.
- SPF 50 Glow Drops—a mineral sunscreen with 12% zinc oxide that leaves zero white cast. Read that again.
- Dewy Lip Treatment—Shea butter, lotus extract, rose oil… say less.
- And for your scalp’s self-care Sundays? – Champi Hair Oil and Moonlight Scalp Serum—Inspired by nostalgic Indian oiling rituals, amped up with castor oil and omega-9s for next-level nourishment.
Minimal fluff. Maximum results. No 18-step routines or mystery ingredients. Just clean, clear, culturally rooted skincare.
The Story Behind the Brand
Let’s rewind. Long before the press coverage and product drops, Diipa was a little girl watching her mother—a dual-trained Ayurvedic doctor and dermatologist—mix herbal concoctions in their home kitchen. For Diipa, Ayurveda wasn’t some ancient trend making a comeback; it was life. She witnessed it work, time and time again. And like any good story, it stuck.
She went on to make waves as a fashion and beauty influencer, but the glow of free PR packages dimmed as she began to spot a pattern: the beauty industry had a transparency problem. Too many brands hide behind vague claims, questionable ingredients, and even more questionable pricing. Diipa, it turns out, wasn’t just influencing trends—she was plotting her next move.
And in October 2021, she made it: launching Indē Wild, a brand born out of tradition, science, and that rarest of commodities—integrity.
Building an Empire (In a Sari, Probably)
Let’s not sugarcoat it: launching a business—especially as a South Asian woman with zero traditional business training—isn’t exactly a walk through a turmeric field. Diipa faced scepticism from every direction. Eye-rolls from the “ugh, another influencer brand” crowd? Check. Hesitant investors squinting at her pitch deck like she’d just served them a shot of neem juice? Double check.
And then there’s that delightful stat we all love to hate: just 2% of VC funding goes to women. Yep, that’s not a metaphor—it’s math. But if there’s one thing Diipa thrives on, it’s being underestimated. It’s her superpower. Nothing beats the satisfaction of watching jaws drop when the woman you side-eyed turns out to be the one running the show.
She built Indē Wild from the ground up, combining personal experience, cultural reverence, and a whole lot of grit. As she puts it:
“Money is power, and for the longest time, it was a secret passed down between wealthy men like a family heirloom. We never learned about banking, taxes, or investments in school. Imagine if we had.”
For a woman raised in a paycheck-to-paycheck household, financial literacy became more than a goal—it became her rebellion. She shifted from a scarcity mindset to one of abundance, and that change in perspective? It lit the match for her empire.
More Than a Brand—A Conversation
One of the most refreshing things about Diipa’s leadership is that she listens. Really listens. Product development at Indē Wild isn’t some behind-the-scenes hush-hush lab secret—it’s a living, breathing collaboration with their community. They sit down with customers (like, literally), and ask, What’s missing from your shelf? What does your skin actually need? And then? They make it happen.
This is a founder who doesn’t believe in competition but in community. Diipa calls her industry peers “brand friends”—because she genuinely believes there’s room at the table for everyone.
“India is a big enough pie for all of us,” she says.
Pass the dessert spoon, please.
What We Can Learn From Diipa on Business
- Start with what you actually care about
- Diipa didn’t just hop on the skincare bandwagon—she rooted her brand in the Ayurvedic wisdom she grew up with. If your business doesn’t align with your values, people can smell the fakery from a mile away.
- Marry tradition with innovation.
- She coined Ayurvedistry™—not just a buzzword, but a brilliant blend of age-old rituals and modern biochemistry. Takeaway? Don’t reinvent the wheel, remix it.
- Know your why—and make it loud.
- She didn’t create just another serum. She created a mission. Melanin-rich skin, transparency, and conscious beauty were the why. What’s yours?
- Listen before you launch.
- Diipa literally sits with her community for hours to hear what they want. Market research doesn’t have to mean spreadsheets—sometimes, it means just listening.
- Let people underestimate you. Then stun them.
- From influencer to founder, Diipa heard the eye-rolls. She turned that doubt into drive. Being underestimated is annoying—but it’s also a power move if you flip it.
- You don’t need a business degree to build an empire.
- What you do need? Curiosity. Grit. A serious work ethic. And a Wi-Fi connection.
- Make your business personal—but not too precious.
- She poured her heart into Indē Wild, but she also treated it like a company, not a vanity project. Emotional connection? Yes. Emotional decisions? Nope.
- Think community, not competition.
- Diipa doesn’t do “brand rivalry”—she calls them brand friends. There’s room for everyone when you’re secure in your uniqueness.
- Abundance is a mindset shift, not a bank balance.
- She came from a household where money was tight, but she learned to view finances as freedom, not fear. Business isn’t just about profit—it’s about power with purpose.
- Don’t wait for permission—just start.
- She didn’t tick all the traditional boxes. She created her own checklist.
Final Word From Her Empire
Diipa Büller-Khosla didn’t just create a skincare line. She created a cultural reset. One that’s unapologetically Indian, deeply intentional, and laser-focused on truth, trust, and turmeric.
Her story is a reminder that women don’t need permission to start a business—we need passion, purpose, and the audacity to dream a little bigger than society tells us we should.
In an industry built on illusion, Indē Wild is the real deal. It’s skincare with soul, science with sass, and business with backbone.
And Diipa? She’s not just running a beauty brand. She’s building a legacy.
Welcome to the new empire.
The one she built.
The one we’re all invited to rule.
